There’s a spider living in the parking barrier.

Look carefully and you’ll see it; a spider’s taken up residence between the ticket machine’s display and the glass that protects it. He’s only diddy.

There he is!

There he is!

There’s a surprising amount of arachnophobia around as I discovered earlier in the year when I was proposing that we use an animated spider to front the campaign for a well-known mobile handset. Suddenly all these underground arachnophobes came out of the woodwork. They couldn’t hide their unease – even with a cartoon spider. You could see them tensing up and looking away. Fools. Wimps. Freaks. Clients and colleagues alike.

If you ever see an ad featuring spiders – good or bad – hats off because there are some serious issues and obstacles it has to get past to see the light of day. There was no way my spider campaign was ever going to get through – and it was an amazing idea, let me tell you.

A mate of mine was a confirmed arachnophobe – even a tomato stalk would freak him out. The laughs we used to have…

A breakdancing spider attacking a tomato. No hang on...

A breakdancing spider attacking a tomato. No hang on...

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