Believe in England!

World Cup fever is upon us whether you like it or not.

And you know what, England has a chance. We’re still in it (admittedly it hasn’t started yet) so who’s to say it couldn’t happen?

One of my clients is the English FA. They asked us to come up with an idea for Facebook that would help get the fans behind England for the World Cup and show the fans’ support to the players.

So we came up with this idea: We are all part of the official England squad, players and fans together. The players have 1 to 23 on their shirts and now the fans can have their own unique squad number too. It’s like we’re lining up for the national anthem alongside the team (except that wouldn’t be entirely practical).

Stephen Fry has no.30, Jonathan Ross is 28 and Nick Clegg is 67.

250,000 now and rising!

So if you go to http://apps.facebook.com/englandteam/ and click Create Your Shirt, you can select a red or white shirt, choose the name you want across the back and then you’ll get your official squad number on your shirt which you can then use as your profile picture to show your support for England.

It’s the tasteful online equivalent of decking your car/home/face/kids/pets with St George’s flags.

One week on and we’re already up to 166,000 which is phenomenal (he says modestly).

The target is 1 million though. Can we do it? Maybe you can help. Where else can you rub shoulders with JLS, Heston Blumenthal and Dame Kelly Holmes?

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