Dave Bloke, Wembley Legend.

It’s happened again; I’ve done another thing. Regular readers/colleagues will know that I work on the English FA’s advertising account (among others).

So, they have this 5-a-side competition called FA Umbros Fives (yes, with Umbro). It turns out this is the only 5-a-side competition with a Wembley final. So even if your dreams of playing regular Premiership football have faded, if you’re a bit good at 5-a-side there’s still a chance to walk out of that tunnel and onto the hallowed (and admittedly controversial) Wembley turf. In short, you, YES YOU, could become a Wembley Legend.

And don’t just take my word for it. Witness a man who was once mortal like us. Witness a man living the dream. Witness Dave Bloke, Wembley Legend.

And then sign your team up!

Bit of background: all shot at Wembley in a day. Yes, even the kitchen, bedroom, recording studio scenes. Judicious use of various props, changing rooms and meeting rooms in and around the stadium, we managed to re-create Bloke-mania in a few short hours.

Unfortunately I was away on holiday on the day of the shoot, so I missed the chance to meet Michael Owen and Tim Lovejoy. Michael was by all accounts a real gent and Tim smells very nice. I did float the idea of my flying back from holiday just for the day (under the guise of someone else’s stupid idea) but my wife called my bluff and agreed it was an incredibly stupid idea…

And the music? “Widths and Heights” by Magic Arm.

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  1. Crowd runs past celebrity to swamp unknown Joe Public … now where have I seen that before? 🙂

    Is this the emergence of a modus operandi?

    • pottaz

       /  August 17, 2010

      If it ain’t broke…

      Last of The Summer Wine got by on one joke* for decades. And it’s how I choose to live my life.

      *Spend 20 minutes going up a hill only to fall back down to the bottom one way or another without sustaining life-threatening hip injuries.

  2. UncleTim

     /  August 26, 2010

    One-day shoot? In one location? Isn’t rather spoiling things for everybody else? In my old JWT days (here he goes again..)we’d have taken at least four days to shoot that many scenes. And we’d have had another director for that tricky tabletop shot in the kitchen scene.

    Oh, and Wembley? No, I don’t think so! We’d definitely have taken ourselves to the Maracana in Brazil – the light is sooo much nicer there.

    • pottaz

       /  August 26, 2010

      I did try to persuade them to shoot it on 2 massive trucks speeding along a desert highway, with the provision that we comp Wembley in ‘in post’ but they weren’t having any of it.

  3. Dan

     /  September 7, 2010

    awesome clip…………….does seem like that is the true story of Owen now with everyone overtaking him…………

    wembley stadium parking

    • pottaz

       /  September 7, 2010

      Now I won’t hear a word against him. He’s a gent on the day – very good of him to agree to appear in the ad.

      There is another ad where he gets the last laugh so to speak, but that’ll be released a little later.

      As a Man U fan, I’m hoping he gets a good run in the side this season – and stays injury-free. There are rumblings that Bebe’s signing was a bit of a cock-up.

      Anyway, Owen could yet play his way back into the England side. We’re hardly overflowing with riches in that area.

      Thanks for stopping by!


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