Sony Ericsson: Breakdelics – “Da Phunk”

Here’s a music promo that was the culmination of a long campaign to promote the Xperia mini and mini pro. Both these phones have diddy little touchscreens and the TV campaign used the idea of fingers dancing across the screen to get that point across.

They found a YouTube fingerdancing legend from Israel and her fingers featured in the TV ads. We then challenged the public send us their fingerdancing videos and take part in Battle Fingers on YouTube. The winner was a Spanish guy called Elian and his prize was to star in the music video to the song that accompanied the TV commercial. Got all that?

It was shot in 2 days in a studio in Stockwell. We didn’t to Brooklyn or the Bronx at all. Amazing!

Here’s the entry I did with my son – as I worked on the project I wasn’t eligible to win anything but as you’ll see, ours was definitely the best…

Advertisements
Previous Post
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: