The Maria Sharapova bruise.

Every so often, life can take an unexpected turn. Suddenly you’re no longer sitting at your desk under harsh strip-lighting, you’re on a tennis court in LA waiting for Maria Sharapova to arrive so she can hit tennis balls at you – you know how it is.



How did this come to pass? One of our clients is Sony Ericsson. We’re very busy doing lots of lovely advertising for them and Maria is one of their ‘Brand Ambassadors’.

Some fashion shoot had been cancelled at the last minute and given that the whole tennis tour season kicks off very soon, this was Sony Ericsson’s last chance to make use of her time – 90 minutes of it to be exact.

So in very short order we were briefed and quickly narrowed down our best ideas to 3 we thought would be acceptable to Maria and ‘her people’ (they always have people – I don’t, maybe I’m doing something wrong).

That was quickly whittled down to the one idea that was sold in and in no time at all I was one of an elite team of admen sitting in Economy heading to LA.

What you see here is the result. Maria was a delight and extremely accommodating, signing my daughter’s tennis racket cover and giving me 2 kisses – probably out of guilt for the physical damage she’d caused me.

image

Exhibit A

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: