Premier Inn re-creates King’s Cross in Lego, to mark “Lego Movie” launch.

We thought we recognised that grid/structure working its way up from the ground. The main concourse at King’s Cross – there it is! It’s part of a marketing coup from the makers of Lego Movie, persuading advertisers to run Lego versions of their commercials. Premier Inn aren’t alone, by any means. Confused.com and BT are among the ads going all stop-frame and bricky for a wall-to-wall Lego fest during an ad-break in Sundays’ Dancing On Ice.

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King’s Cross narrowly missed the Lego treatment a while back when it’s illustrious neighbour, St Pancras was immortalised in Lego. 18 months and 150,000 bricks, that’s all it took.

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