Big news! Little Waitrose.

I was complimented on this blog yesterday – which, niche as it is – doesn’t happen very often. I immediately felt guilty. It’s been neglected, passed over in favour of things that aren’t Parking In Stevenage. So this morning gave me the perfect opportunity to right that wrong.

King’s Cross has finally completed its last phase of gentrification. That final piece of the jigsaw is in place. That key indicator is now present. That beacon of ‘honestly-priced goods’ for the middle classes and above is nestled in the armpit between the ticket office and the currency exchange. Do you need a different currency to shop in Waitrose? I thought it was just accents. Maybe you can change those green charity discs for Fortnum’s vouchers…?

This, according to Jackie Wharton, director of convenience for Waitrose, makes me a “transumer” (*heart sinks*) just by walking past it. A collision of transport and consumer. I guess colliding ‘consumer’ with ‘commuter’ was a real bastard. Consummuter? Commusumer?

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So if you’re travelling from the family pile to the big smoke or simply hammered and starving for some organic kale and free range cous cous, your prayers have been answered.

Little Waitrose, King's Cross

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