An ad for shadows?

Thankfully, the Sony Ericsson campaign seems to have lost interest and stopped following me. The billboard on the platform at Stevenage has been replaced by this one; apparently an ad for shadows. And why not. They’ve been under-represented for ages.

- BLANK -

- BLANK -

There’s a spider living in the parking barrier.

Look carefully and you’ll see it; a spider’s taken up residence between the ticket machine’s display and the glass that protects it. He’s only diddy.

There he is!

There he is!

There’s a surprising amount of arachnophobia around as I discovered earlier in the year when I was proposing that we use an animated spider to front the campaign for a well-known mobile handset. Suddenly all these underground arachnophobes came out of the woodwork. They couldn’t hide their unease – even with a cartoon spider. You could see them tensing up and looking away. Fools. Wimps. Freaks. Clients and colleagues alike.

If you ever see an ad featuring spiders – good or bad – hats off because there are some serious issues and obstacles it has to get past to see the light of day. There was no way my spider campaign was ever going to get through – and it was an amazing idea, let me tell you.

A mate of mine was a confirmed arachnophobe – even a tomato stalk would freak him out. The laughs we used to have…

A breakdancing spider attacking a tomato. No hang on...

A breakdancing spider attacking a tomato. No hang on...

I’m being stalked – by an advertising campaign.

For some reason, Sony Ericsson have decided to target me personally. Everywhere I go I see the same ads for the same product, the Sony Ericsson W995 Walkman phone. And the thing is, I already know everything there is to know about this phone – I’ve been working on the campaign myself for the last 3 months.

I’ve been focused on the online campaign, so if it follows you on the web, I apologise. But out in the real world, it will not leave me alone. I’m going to court for a restraining order.

Here it is waiting for me on the platform. Every morning.

Here it is waiting for me on the platform. Every morning.


On all the tables outside BagelMania where I get my morning latte.

On all the tables outside BagelMania where I get my morning latte.


It follows me on taxis...

It follows me on taxis...


And it's in every magazine I open.

And it's in every magazine I open.

So, if you’re the media buyer and your core target is a 39-year-old male commuting from Hertfordshire to Central London who reads magazines while drinking coffee, jolly well done. You got me, OK!

When work and PiS collide.

I’ve only just realised the acronym I’ve been labouring under. Parking in Stevenage. You’d have thought I’d have got more hits – the one with transvestite tags pulled like a rhino. Maybe I’m overestimating the number of people who can’t spell piss properly (or can’t spell piss for shit).

The old 'gluing the ears to the shoulders' trick.

 

So here’s a poster for the new Vodafone campaign, guarding the entrance to Swingate, my usual car park of choice. I’ve been working on the same ad campaign myself – my work doesn’t involve posters, I do the internetty stuff – but it all has to tie in together. It felt like big news at the time. Now that I’m updating my blog it doesn’t seem such a big deal – but that’s Parking in Stevenage for you.

%d bloggers like this: