Dave Bloke, Wembley Legend.

It’s happened again; I’ve done another thing. Regular readers/colleagues will know that I work on the English FA’s advertising account (among others).

So, they have this 5-a-side competition called FA Umbros Fives (yes, with Umbro). It turns out this is the only 5-a-side competition with a Wembley final. So even if your dreams of playing regular Premiership football have faded, if you’re a bit good at 5-a-side there’s still a chance to walk out of that tunnel and onto the hallowed (and admittedly controversial) Wembley turf. In short, you, YES YOU, could become a Wembley Legend.

And don’t just take my word for it. Witness a man who was once mortal like us. Witness a man living the dream. Witness Dave Bloke, Wembley Legend.

And then sign your team up!

Bit of background: all shot at Wembley in a day. Yes, even the kitchen, bedroom, recording studio scenes. Judicious use of various props, changing rooms and meeting rooms in and around the stadium, we managed to re-create Bloke-mania in a few short hours.

Unfortunately I was away on holiday on the day of the shoot, so I missed the chance to meet Michael Owen and Tim Lovejoy. Michael was by all accounts a real gent and Tim smells very nice. I did float the idea of my flying back from holiday just for the day (under the guise of someone else’s stupid idea) but my wife called my bluff and agreed it was an incredibly stupid idea…

And the music? “Widths and Heights” by Magic Arm.

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Flag Watch.

Well it’s all over for England but the World Cup is still under way.

So how have the motorists around Stevenage reacted to England’s exit. Has it done anything to douse their patriotic fervour or are they so disgusted with our wretched showing they’re pretending to be Welsh?

You can always rely on white van man to fly the flag. True to form one I saw this morning with St George’s wing mirrors – a rather more subtle variation on the signature red electrician’s tape stretched the full length and height of the van.

‘And what of Swingate?’ you’re not asking yourself. This particular barometer of national pride (or simple lethargy) shows only one motor with both flags flying.

These flags are rumoured to knock 3% off yer mpg...

As I write, the Netherlands are through (Holland anyone?) and Germany are playing Spain tonight for the right to meet them in the final. Will those flags make it all the way through to Monday?

I’ll let you know!

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England out.

So there it is. Or rather, there it was. Everyone’s at a loss to explain it but everyone’s an expert all the same.

Highly paid Premier League players can’t play as a team. They’re too tired/greedy/out of position/injured/burdened by the shirt, etc, etc. Any or all of the above.

Still, we can’t be the only nation that gets excited about our chances in the World Cup and then gets disappointed when we get knocked out. And at least we aren’t France.

This sight greeted me in Swingate the other evening. Seemed appropriate. Bet Sainsburys can’t give ’em away now.

Hopes and dreams trampled in the dirt. Again.

Believe in England!

World Cup fever is upon us whether you like it or not.

And you know what, England has a chance. We’re still in it (admittedly it hasn’t started yet) so who’s to say it couldn’t happen?

One of my clients is the English FA. They asked us to come up with an idea for Facebook that would help get the fans behind England for the World Cup and show the fans’ support to the players.

So we came up with this idea: We are all part of the official England squad, players and fans together. The players have 1 to 23 on their shirts and now the fans can have their own unique squad number too. It’s like we’re lining up for the national anthem alongside the team (except that wouldn’t be entirely practical).

Stephen Fry has no.30, Jonathan Ross is 28 and Nick Clegg is 67.

250,000 now and rising!

So if you go to http://apps.facebook.com/englandteam/ and click Create Your Shirt, you can select a red or white shirt, choose the name you want across the back and then you’ll get your official squad number on your shirt which you can then use as your profile picture to show your support for England.

It’s the tasteful online equivalent of decking your car/home/face/kids/pets with St George’s flags.

One week on and we’re already up to 166,000 which is phenomenal (he says modestly).

The target is 1 million though. Can we do it? Maybe you can help. Where else can you rub shoulders with JLS, Heston Blumenthal and Dame Kelly Holmes?

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