Dave Bloke, Wembley Legend.

It’s happened again; I’ve done another thing. Regular readers/colleagues will know that I work on the English FA’s advertising account (among others).

So, they have this 5-a-side competition called FA Umbros Fives (yes, with Umbro). It turns out this is the only 5-a-side competition with a Wembley final. So even if your dreams of playing regular Premiership football have faded, if you’re a bit good at 5-a-side there’s still a chance to walk out of that tunnel and onto the hallowed (and admittedly controversial) Wembley turf. In short, you, YES YOU, could become a Wembley Legend.

And don’t just take my word for it. Witness a man who was once mortal like us. Witness a man living the dream. Witness Dave Bloke, Wembley Legend.

And then sign your team up!

Bit of background: all shot at Wembley in a day. Yes, even the kitchen, bedroom, recording studio scenes. Judicious use of various props, changing rooms and meeting rooms in and around the stadium, we managed to re-create Bloke-mania in a few short hours.

Unfortunately I was away on holiday on the day of the shoot, so I missed the chance to meet Michael Owen and Tim Lovejoy. Michael was by all accounts a real gent and Tim smells very nice. I did float the idea of my flying back from holiday just for the day (under the guise of someone else’s stupid idea) but my wife called my bluff and agreed it was an incredibly stupid idea…

And the music? “Widths and Heights” by Magic Arm.

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Believe in England!

World Cup fever is upon us whether you like it or not.

And you know what, England has a chance. We’re still in it (admittedly it hasn’t started yet) so who’s to say it couldn’t happen?

One of my clients is the English FA. They asked us to come up with an idea for Facebook that would help get the fans behind England for the World Cup and show the fans’ support to the players.

So we came up with this idea: We are all part of the official England squad, players and fans together. The players have 1 to 23 on their shirts and now the fans can have their own unique squad number too. It’s like we’re lining up for the national anthem alongside the team (except that wouldn’t be entirely practical).

Stephen Fry has no.30, Jonathan Ross is 28 and Nick Clegg is 67.

250,000 now and rising!

So if you go to http://apps.facebook.com/englandteam/ and click Create Your Shirt, you can select a red or white shirt, choose the name you want across the back and then you’ll get your official squad number on your shirt which you can then use as your profile picture to show your support for England.

It’s the tasteful online equivalent of decking your car/home/face/kids/pets with St George’s flags.

One week on and we’re already up to 166,000 which is phenomenal (he says modestly).

The target is 1 million though. Can we do it? Maybe you can help. Where else can you rub shoulders with JLS, Heston Blumenthal and Dame Kelly Holmes?

Kind of a big deal: part 2

I work in advertising. Predominantly advertising on the web. Industry magazine Revolution does a column each month called ‘Blogs I can’t live without’, written by a guest luminary. Incredibly, ‘Parking in Stevenage’ made it into the column this month. We are all famous! Everyone’s reading it. Servers are groaning under weight of all this traffic. Well done for fighting your way through the melee to read this very post. So who’s the industry mover-and-shaker that can’t live without good old PiS? Oh yeah, it’s me. No time for modesty, I demand to be read!

Click to enlarge

Click to enlarge

Whatever your level…

I little something I’ve been overseeing at work. It’s a short film to encourage teenage lads to keep playing footie when they leave school behind. It’s an almost an exact shot-for-shot spoof of (or homage to) the Nike ‘Take It To The Next Level’ ad from a couple of years ago.

I can’t claim too much personal credit for this (and if you don’t like it, I had absolutely nothing to do with it).

Music courtesy of Supergrass who let us have the track for next to nowt.

Enjoy.

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