Platform 3 in all its panoramic glory.

It was a nice day. I had a panoramic app on my phone. Put the two together and hey presto…

Click it to get the full effect.

Sony Ericsson: Breakdelics – “Da Phunk”

Here’s a music promo that was the culmination of a long campaign to promote the Xperia mini and mini pro. Both these phones have diddy little touchscreens and the TV campaign used the idea of fingers dancing across the screen to get that point across.

They found a YouTube fingerdancing legend from Israel and her fingers featured in the TV ads. We then challenged the public send us their fingerdancing videos and take part in Battle Fingers on YouTube. The winner was a Spanish guy called Elian and his prize was to star in the music video to the song that accompanied the TV commercial. Got all that?

It was shot in 2 days in a studio in Stockwell. We didn’t to Brooklyn or the Bronx at all. Amazing!

Here’s the entry I did with my son – as I worked on the project I wasn’t eligible to win anything but as you’ll see, ours was definitely the best…

Looking for Parking in Stevenage? Look here!

qrcode

Wow, technology eh?

If you’ve got a barcode scanner app on your phone, hold it up to the screen and hey presto.

Now all I’ve got to do is figure out how I can make this useful. In other words, where can I get this in front of people who aren’t already looking right at my blog…? (which is pretty much everyone).

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I’m being stalked – by an advertising campaign.

For some reason, Sony Ericsson have decided to target me personally. Everywhere I go I see the same ads for the same product, the Sony Ericsson W995 Walkman phone. And the thing is, I already know everything there is to know about this phone – I’ve been working on the campaign myself for the last 3 months.

I’ve been focused on the online campaign, so if it follows you on the web, I apologise. But out in the real world, it will not leave me alone. I’m going to court for a restraining order.

Here it is waiting for me on the platform. Every morning.

Here it is waiting for me on the platform. Every morning.


On all the tables outside BagelMania where I get my morning latte.

On all the tables outside BagelMania where I get my morning latte.


It follows me on taxis...

It follows me on taxis...


And it's in every magazine I open.

And it's in every magazine I open.

So, if you’re the media buyer and your core target is a 39-year-old male commuting from Hertfordshire to Central London who reads magazines while drinking coffee, jolly well done. You got me, OK!

Mystery blogger almost reveals identity.

Man discovers panorama function on phone he's had for 18 months.

Man discovers panorama function on phone he's had for 18 months.

On the same day my wife rescued a stray lamb that had been disowned by its mother and bullied by the rest of the sheep, I discovered the panorama function on my phone. Not revolutionary (and ironically I feel a little sheepish about it) but it leaves a little ghost of the edge of the first photo you took to help you align the next shot up – and then again for the third shot too. Genius! Though I’m told it’s very common… Well now you and I know it exists, so aren’t we smug!

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