The Maria Sharapova bruise.

Every so often, life can take an unexpected turn. Suddenly you’re no longer sitting at your desk under harsh strip-lighting, you’re on a tennis court in LA waiting for Maria Sharapova to arrive so she can hit tennis balls at you – you know how it is.



How did this come to pass? One of our clients is Sony Ericsson. We’re very busy doing lots of lovely advertising for them and Maria is one of their ‘Brand Ambassadors’.

Some fashion shoot had been cancelled at the last minute and given that the whole tennis tour season kicks off very soon, this was Sony Ericsson’s last chance to make use of her time – 90 minutes of it to be exact.

So in very short order we were briefed and quickly narrowed down our best ideas to 3 we thought would be acceptable to Maria and ‘her people’ (they always have people – I don’t, maybe I’m doing something wrong).

That was quickly whittled down to the one idea that was sold in and in no time at all I was one of an elite team of admen sitting in Economy heading to LA.

What you see here is the result. Maria was a delight and extremely accommodating, signing my daughter’s tennis racket cover and giving me 2 kisses – probably out of guilt for the physical damage she’d caused me.

image

Exhibit A

Advertisements

Sony Ericsson: Breakdelics – “Da Phunk”

Here’s a music promo that was the culmination of a long campaign to promote the Xperia mini and mini pro. Both these phones have diddy little touchscreens and the TV campaign used the idea of fingers dancing across the screen to get that point across.

They found a YouTube fingerdancing legend from Israel and her fingers featured in the TV ads. We then challenged the public send us their fingerdancing videos and take part in Battle Fingers on YouTube. The winner was a Spanish guy called Elian and his prize was to star in the music video to the song that accompanied the TV commercial. Got all that?

It was shot in 2 days in a studio in Stockwell. We didn’t to Brooklyn or the Bronx at all. Amazing!

Here’s the entry I did with my son – as I worked on the project I wasn’t eligible to win anything but as you’ll see, ours was definitely the best…

An ad for shadows?

Thankfully, the Sony Ericsson campaign seems to have lost interest and stopped following me. The billboard on the platform at Stevenage has been replaced by this one; apparently an ad for shadows. And why not. They’ve been under-represented for ages.

- BLANK -

- BLANK -

%d bloggers like this: