The Maria Sharapova bruise.

Every so often, life can take an unexpected turn. Suddenly you’re no longer sitting at your desk under harsh strip-lighting, you’re on a tennis court in LA waiting for Maria Sharapova to arrive so she can hit tennis balls at you – you know how it is.



How did this come to pass? One of our clients is Sony Ericsson. We’re very busy doing lots of lovely advertising for them and Maria is one of their ‘Brand Ambassadors’.

Some fashion shoot had been cancelled at the last minute and given that the whole tennis tour season kicks off very soon, this was Sony Ericsson’s last chance to make use of her time – 90 minutes of it to be exact.

So in very short order we were briefed and quickly narrowed down our best ideas to 3 we thought would be acceptable to Maria and ‘her people’ (they always have people – I don’t, maybe I’m doing something wrong).

That was quickly whittled down to the one idea that was sold in and in no time at all I was one of an elite team of admen sitting in Economy heading to LA.

What you see here is the result. Maria was a delight and extremely accommodating, signing my daughter’s tennis racket cover and giving me 2 kisses – probably out of guilt for the physical damage she’d caused me.

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Exhibit A

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Dave Bloke, Wembley Legend.

It’s happened again; I’ve done another thing. Regular readers/colleagues will know that I work on the English FA’s advertising account (among others).

So, they have this 5-a-side competition called FA Umbros Fives (yes, with Umbro). It turns out this is the only 5-a-side competition with a Wembley final. So even if your dreams of playing regular Premiership football have faded, if you’re a bit good at 5-a-side there’s still a chance to walk out of that tunnel and onto the hallowed (and admittedly controversial) Wembley turf. In short, you, YES YOU, could become a Wembley Legend.

And don’t just take my word for it. Witness a man who was once mortal like us. Witness a man living the dream. Witness Dave Bloke, Wembley Legend.

And then sign your team up!

Bit of background: all shot at Wembley in a day. Yes, even the kitchen, bedroom, recording studio scenes. Judicious use of various props, changing rooms and meeting rooms in and around the stadium, we managed to re-create Bloke-mania in a few short hours.

Unfortunately I was away on holiday on the day of the shoot, so I missed the chance to meet Michael Owen and Tim Lovejoy. Michael was by all accounts a real gent and Tim smells very nice. I did float the idea of my flying back from holiday just for the day (under the guise of someone else’s stupid idea) but my wife called my bluff and agreed it was an incredibly stupid idea…

And the music? “Widths and Heights” by Magic Arm.

Whatever your level…

I little something I’ve been overseeing at work. It’s a short film to encourage teenage lads to keep playing footie when they leave school behind. It’s an almost an exact shot-for-shot spoof of (or homage to) the Nike ‘Take It To The Next Level’ ad from a couple of years ago.

I can’t claim too much personal credit for this (and if you don’t like it, I had absolutely nothing to do with it).

Music courtesy of Supergrass who let us have the track for next to nowt.

Enjoy.

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