East Coast goes Virginal.

The first hint of this came last night on the way home. Not a paint job but the wifi login page. Still the familiar East Coast logo, but hello – someone’s slung a Virgin logo on the front.

And this morning the effect is complete with a brand new bright red livery.

So what does it mean for us commuters? Fares going up, usually…

Underground bloggery.

…courtesy of Virgin Media’s wifi network at King’s Cross.

It’s my first post underground and it feels new, progressive, natural, liberating and at the same time slightly unnerving.

So there it is: another step forward into the omnipresent-data future.

We all know what it’s like to be without that link to the grid. It becomes like air. We miss it when it’s not there and often take it for granted.

But do we know enough about living in the cloud? Can our bodies withstand constant immersion in wifi microwaves (regardless of what we think we need)?

Well, for the short-term at least, it’s here and it’s free for the summer – is that a distant paywall I can hear coming down the tracks?

I shall enjoy it while it lasts or until it gives me something painfully terminal…

20120614-085724.jpg

%d bloggers like this: